Travel retailer WHSmith is enhancing its collaboration with Toys R Us, planning an additional 37 UK shop-in-shops in the autumn and winter of 2024/25. Following the exclusive launch of the first UK-based Toys R Us shop-in-shop in 2023,

WHSmith disclosed initial Toys R Us roll-out plans earlier this year, and will now launch three every week between the end of September and Christmas. Toys R Us shut its UK stores in 2018 after collapsing into administration but returned in June last year when WHSmith opened the first shop-in-shop in its York Monks Cross branch.

Toys R Us is making a major return to the UK and will open 37 new locations ahead of the holiday season. 37 locations will open within WHSmith stores every week between September 28 and Christmas.

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.

WHSmith is expanding its partnership with Toys 'R' Us, as it plans to opening a further 37 shop-in-shops in the coming months, building on its current 39 stores under the tie-up.

The iconic toy retailer has revealed a rapid expansion strategy, with three new shop-in-shops opening weekly from September 28 until Christmas, kicking off in Bexleyheath, Eastbourne, and Southampton. The initial batch of 23 locations has been disclosed - including Bath and Yeovil - with additional sites expected to be announced later in the year.

Toys R Us has revealed it will be opening a further 37 new stores in the UK before Christmas this year. The toy shop chain went bust in February 2018, shutting the doors on all its 100 shops and resulting in the loss of more than 2,000 jobs.

The first 23 new store locations have been announced, with more sites to be revealed later this year. You can see the locations already announced in the list below. The first Toys